THE OPPORTUNITY

Auddia has the potential to materially impact the economics of the radio industry

Subscriber Acquisition

Radio can leverage their “megaphone” and massive listener base to drive user acquisition from two primary sources
Product Impression
Satellite and internet radio listeners are more open to purchase than are traditional broadcast listeners. Their openness to a subscription service as described is likely a product of their willingness to incur the costs of satellite radio, or willingness to take some extra steps to listen to more personalized content via internet radio.

Likelihood to Purchase Auddia
(at least likely)

By Current Radio Listening
Purchase Auddia | Audio Streaming Service

Likelihood to Purchase Auddia

By Current Radio Listening
Commercial Free Radio Station

Subscription Cost

Auddia conducted a Harris Poll utilizing the Van Westendorp pricing model to determine the optimum subscription price point for commercial free radio.
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