Subscriber Acquisition
Radio can leverage their “megaphone” and massive listener base to drive user acquisition from two primary sources
Product Impression
Satellite and internet radio listeners are more open to purchase than are traditional broadcast listeners. Their openness to a subscription service as described is likely a product of their willingness to incur the costs of satellite radio, or willingness to take some extra steps to listen to more personalized content via internet radio.
Likelihood to Purchase Auddia
(at least likely)
By Current Radio Listening
Likelihood to Purchase Auddia
By Current Radio Listening
